Archive for September, 2010

Atta Boy

Posted in Uncategorized on September 24, 2010 by hocuspoc

Well, this week has been quite interesting. More private estate, antique, and collectibles have come through the front doors than ever! One of my favorite pieces was this giant 3 foot tall Atta Boy (as you can see in the photo standing heads above the later, smaller models). Manufactured by Abbott’s in the late ’50s, it is my understanding that it is one of only six ever produced! One thing I know for certain, I’ve never seen another, and I doubt if I ever will. If any of you out there have any information on this unique piece and would like to share, please contact me.To see more unique items like this Atta Boy, be sure to check out the Antique Magic/Private/Estate section of our web site. We’ve added so many items this week, there might just be something there you’ve been looking for!

One of these Atta Boys is not like the other





Have we got a deal for you! We’ve all done it: we’ve bought some tricks we thought we just couldn’t live without only to find out that they just didn’t fit our style or we just couldn’t use it in our act. Sometimes we’re just tired of the effect and there it sits gathering dust.

Hocus Pocus has come to your rescue with our fabulous Trade In Days Event! Now is your opportunity to Trade-In these items and get some NEW MAGIC in your life with in-store credit! Don’t delay because we’re only accepting submissions until MONDAY, SEPTEMBER 27 at 5pm PDT.


1. Go through all of your used, unused, unwanted magic and put together a list of the items you would like to Trade In for in-store credit

2. Send an email to us at and include:

Your telephone number and name
The list of items you want to Trade-In
The condition of each item, if it is in good working order, and if it is complete with instructions

3. We will review your list and if interested we will contact you within 24-48 hours and make an offer

4. If you accept the offer, you simply send the items to us, receive your in-store credit and start shopping!

It’s that easy!

WE ARE SPECIFICALLY LOOKING FOR mid-sized to larger size apparatus. We are always looking for Collector’s Workshop pieces; vintage, antique and older pieces; collectibles or whatever you can’t use!

PLEASE, NO books, DVDs, videos, packet or small pocket tricks.

IMPORTANT: Please submit your list for consideration on or before MONDAY, SEPTEMBER 27 at 5pm PDT.

So here’s your chance to turn that old stuff into new! Please contact us by email at with your items to Trade-In.

What have you got you lose? Who knows, that magic you can’t use just might be what we are looking for and you can recycle it into store credit for future purchases.

Remember, all lists must be submitted no later than MONDAY, SEPTEMBER 27 AT 5pm PDT.

I look forward to hearing from you soon.


Each week, we’ve been talking about the 50th anniversary of the Magic Land of Allakazam. The wait is almost over; the celebration begins Monday, September 27th and runs all week until Sunday, October 2 at the Magic Castle in Hollywood, California. Each night, there will be a different event and activities celebrating Mark and Nani Wilson’s achievements. Betty and I will be going next Thursday to participate in the festivities, and we can hardly contain ourselves. I promise a full report right here on the blog upon my return.

Last week, I teased you about a special item to be released to commemorate the 50th anniversary of the Magic Land of Allakazam. Look at the picture above. As promised, here’s the big reveal! As many of you know, Hocus Pocus, in collaboration with Mark and Nani Wilson produced the limited edition Allakazam Hat. The hat, as you may know, was used in some form in every episode of the Magic Land of Allakazam. When released, this limited edition version was the exact size and design of its Mark and Nani’s original, and there was no detail left undone! This sold out almost immediately. Many of you have requested since then, the release of the magic wand used by Mark and Nani in the Allakazam episodes as well. As the genii in the lamp said, “Your wish is our command.” We are happy to announce that once again, in collaboration with Mark and Nani Wilson, for a limited time, and in limited quantity, you’ll be able to purchase an authentic reproduction of the Allakazam Wand! Here’s what you’ll receive:

The 50th Anniversary Allakazam Wand, which will be an identical replica manufactured in 100% acrylic, exactly like the wand used by Mark and Nani in the episodes of the Magic Land of Allakazam. Each wand is manufactured to Mark and Nani’s exact specifications, using only the highest quality materials available. Each 50th Anniversary Allakazam Wand will come to you in its own acrylic display case. Each case will be engraved with the Allakazam logo and Mark and Nani Wilson’s signature. Each wand will also be foil stamped and numbered. Only 50 commemorative Allakazam Anniversary Wands will be manufactured, and after that, there will be no more! This is your opportunity to own this historic and exquisite piece. As of this writing, 12 units have already been pre-sold, and if you wish to pre-order yours now for mid-October delivery, click HERE! We anticipate these wands to sell as fast, if not faster, than the Allakazam Hats did.

Until next time,


Gnome Bowling

Posted in Uncategorized on September 17, 2010 by hocuspoc

No, it’s not a new Olympic sport, you won’t see it as a televised event, but it’s been all the rage here in the Hocus Pocus warehouse. Knowing how obsessed I am with these little concrete guys for my garden (I have almost 200 at this point), my daughter, Aimee, presented it to me as a belated birthday gift, and the crew has been knocking the little guys down. So far, it’s been a heated contest between Mike and Jan. They set ’em up, they knock ’em down. Strikes and spares and all that other bowling jargon galore. They’ve become so competitive, I’ve had to break it up a couple of times, but it’s all in good fun. Who knows? we might just put Gnome Bowling on the map.

Koi Pond Update

This weekend, the Koi pond project should near completion. According to the contractor, my fish should be comfortably swimming in their brand new home shortly. They think Sunday will be the day, and I’m excited to finally get the project finished. I hope to have photos to post next week.

Exciting News

We’re very honored that magician Juliana Chen has chosen Hocus Pocus to be her exclusive dealer/distributor of her entire line of exceptional products! This means that you can only purchase these products here, and nowhere else. We’ve even created a new Juliana Chen product category! As a special introductory offer, any Juliana Chen orders placed before Monday at 5:00 PM will receive free shipping anywhere in the United States and for our foreign customers, we’ll pay half of your shipping costs! As an additional bonus, Juliana has graciously supplied us with personally autographed 8″ x 10″ photographs, which will be included with each order! We feel that her products best represent the finest quality in manipulation products period! I urge you to check out these items HERE!

On Our Way to Allakazam

We’re just one short week away from the 50th Anniversary of the Magic Land of Allakazam celebration, which will be held at Hollywood’s Magic Castle. I’ve spoken with Greg Wilson many times this week, and I can tell you this is going to be an unforgettable event! Betty and I are very excited about attending and cannot wait to see what’s in store!

Now, I’m going to tease you a little bit: We will be introducing a special 50th Anniversary commemorative collectible next week! I will say this: There will only be 50 available, and when sold out, there will never be more made! I am particularly excited about this project; a lot of time, energy and effort to design this perfect memento have been poured into it from many different people: Mark, Nani, Greg, myself, and others. This is something that you’ll be proud to use in your act or display in your home. I think I’ve said enough. Stay tuned to the web site next week for a special announcement and your chance to get in on this once-in-a-lifetime opportunity.

So, I hope I’ve piqued your interest. And if you can’t wait, you can always call me and con me into telling you what it is; I might just tell you. Try saying the magic words, “Kellogg’s.” It always worked on the Magic Land of Allakazam.

I’ve got to go — I hear the crashing of gnomes. It looks like today’s tournament is on. Someone has to keep Mike and Jan separated.

Until next week,


55 and Loving It!

Posted in Uncategorized on September 10, 2010 by hocuspoc

In 1955, consumerism takes off in a big way with the sale of some 7.9 million cars in the US with 7 out of 10 families now owning a motor car, and new laws were put in place requiring seat belts to be installed on all new cars. The average wages were now $3,851 per year, and the minimum wage was raised to $1.00 per hour. The first McDonald’s was erected in 1955 and more fast foods and TV dinners are appearing including fish fingers. The first cans of Coca-Cola are sold up till then it had only been sold in bottles. Rock and Roll music continues to grow in popularity with more idols including Elvis Presley , Bill Haley and the Comets, Chuck Berry and The Platters, and young men’s fashion matches the times with pink shirts and charcoal gray suits.

Cost of Living 1955, How Much things cost in 1955
Yearly Inflation Rate USA 0.28%
Yearly Inflation Rate UK 3.5%
Average Cost of new house $10,950.00
Average Monthly Rent $87.00
Average Yearly Wages $4,130.00
Minimum Hourly Rate $1.00
Average Cost of a new car $1,900.00
Cost of a gallon of Gas 23 cents
Ladies Swim Suits $12.95
Black and White TV $99.95

Last week, I celebrated my 55th birthday and what a great time I had! While I was gone, the staff here had a little fun and sent out an emailer with a contest to guess the year I was born and my age. They did everything they could to tip you about the date and my age without actually giving it away. We had hundreds of emails with the majority of them guessing the correct date and age and even one guessing I was 41 (thank you very much, by the way) and one to the other extreme guessing that I was 74, LOL. Anyway, we put them all in a big drawing and this morning, we pulled the winner for a gift certificate for $195.50 (my birth date being 1955 — oh my staff is so clever). And I am happy to announce the winner is Ken Robinson of Nova Scotia. Thank you, Ken, and all of you who participated. My email inbox was full when I returned to work on Tuesday. Thank you all for the birthday well-wishes.

On the home front, we’re in a major renovation project on my Koi pond at home. This is something we’ve wanted to do over the past few years as ourĀ  fish have grown from 6 inches to over 30 inches! The pond had become a little too cramped, so thanks to my son in-law, Jonathan, the project began last week and should be completed by Monday. The pond will now be more than double in size with the deepest end being a little more than 5 feet deep. Now the fish will have plenty of room to swim and be much happier in their new home. As soon as the project is finished, I’ll be sure to get some pictures and post them here on the blog.

Private Collection Bonanza

We have just acquired a massive private collection of over 1000 items! These items date from back to the 1940s to the present day! Each week, we’ve been receiving multiple boxes from the consignee, and no doubt, you’ve probably already noticed that we’ve been listing some of the items almost every single day. There are things here that I have never seen and others that I haven’t seen in years! This will be a massive undertaking as it will take considerable time to get everything together, parts, pieces, instructions, etc. It’s definitely been a labor of love. I can’t wait to see what comes in the next grouping of boxes next week. So, if there is something you’ve been searching for, give me a call as it might be in this collection. 800-407-4040 or 559-266-5150 or email me a list of your wants at

Allakazam, Here We Come!

As most of you know, the last blog we announced the launching of the The Magic Land of Allakazam fan site. The response has been great, and the excitement has been building for the upcoming 50th anniversary celebration. Just a few weeks away, the celebration begins for a week-long event at Hollywood’s very own Magic Castle. Betty and I are very excited to be attending this momentous event. Think of how much Mark and Nani have done for the world of magic! We all owe them a great debt of gratitude for their contributions and efforts. I can’t think of any other couple who has given as much to our art.

I just received this email update from Mark and Nani’s son, Greg, regarding the site. I urge you to join and participate, if at all possible, in sending your well-wishes and memories by being part of the 50th Anniversary Program. If you can’t be at the Magic Castle in person to celebrate, what better way to let them know how much the Magic Land of Allakazam has meant to you. I’ll let Greg tell you the details:

Hi Paul,

Thought you and your readers might like to know what has been going on since the last Newsletter.

Our membership is over 750 people on the site! Thank you all that have joined through Facebook and by just submitting your email address. We appreciate you very much.

But, the goal is 1 million fans! So we have a long way to go. We can do it though…. with Allaka-Teamwork. This is a much bigger job than I can do by myself for my parents. I need all of you to help me, please.

That is the thing that I am learning most about The Magic Land of Allakazam… the unconditional love and devotion of the whole group that made the show, and dedication to success. That is what I hope to share with you all through the Fan site.

Since I last wrote to you all, I have been VERY BUSY. I get very little sleep these days, because I am so excited about finding Allaka-treasure and researching the stories behind each discovery. For instance, I found an ad for Sunbeam Toothbrushes, with a big color photo of Rebo. What in the heck was that all about??? No Kelloggs. Hmmmmm…. Then I found the storyboard pitches for a Sunbeam commercial (a story board is a graphic representation of what the camera sees based on scenes or shots)… Then I happened to find an ABC era show, and low and behold, there was a commercial for a Sunbeam toothbrush with Mark and Rebo! And then as I dug further, I found a grocery story sign board with the little tear of coupons still attached… so finally I asked Mom and Dad what it was all about. Well, that type of story and more, are being prepped for the Fan site, and for the Commemorative Program.

There is so much to do still. And I want to get it all out as fast as I can. But I am limited to a 24 hour day, minus 3 or 4 hours that I pass out and can’t work. I do have some incredible people helping me, and WOW they are the best Allaka-Team I could ever hope for. Let me quickly tell you about this ALL VOLUNTEER team.

A real ORIGINAL ALLAKAZAM TEAM MEMBER is helping to restore some really special surprises for you. This is perhaps the biggest and most awesome help I could ever have hoped for… yes…. JOHN GAUGHAN has jumped on-board and is working hard to repair and restore some things that I can not tell you about yet. But you will all be so surprised. If you can not make it to the Castle during Allakazam week, then be sure we have your email address, and we will find another way for you to enjoy all of this!

Allaka-Zammer #1 – Paul Gross. You may not realize it but Paul is nearly a Wilson family member. He is so devoted to helping in any way possible. I just asked him if he happened to have an Allakazam record, because I could not find any in our collection yet. And he OVERNIGHTED IT TO ME! From his own personal collection. But that is just a minor example of his wonderfulness. More on Paul later.

Allaka-Webmaster – Mark Rozencwajg – This guy is remarkable. He is so devoted to the project that he has been letting his other work fall to the wayside while he helps me in so many ways. I know you can not see all of his work on the site, but believe me, he has a ton of little surprises built into the site that we will be activating as soon as I get him the videos, audio podcasts, photos, trivia, and more. I’m the one holding him back now!

Allaka-Graphics – Steve Mitchell – Did you see the beautiful color cover for the Program? Check it out on the fan site! IT IS REALLY NOT A COLOR PHOTO!!! Steve hand colored it. That is some serious graphic magic. I think it is beautiful, what do you think? Again, there is so much more to come from Steve, just wait and see.

Allaka-Animation – Jim Richardson – This man came from nowhere, like magic! He is new to the team, but has jumped in with both feet. Being a professional animator with years of experience and a love for magic, is the best combo for me. He is working on a fantastic surprise with Basil the Baffling Bunny, that I will share with you once it is done. You are going to LOVE IT.

Allaka-Audio – Charles Dayton – Charles is a great personal friend of mine, from High School. Since then he has become quite the sought after independent audio engineer. Another self starter entrepreneur, Charles has assumed the responsibility to digitally archive the Wilson audio library. Dad had many years of terrific custom music written by a wonderful man, Frankie Ortega. You can google that name and learn more about Frankie. He is gone now, unfortunately, but his music lives on, and Charles is helping to protect it for future generations. Keep your eyes out for our new music collection CD soon!

Allaka-Writer – Mark Nelson – Mark is doing all kinds of interviews and research into the facts and real history of the show. You are going to be amazed at some of his discoveries. Mark is a busy man, but somehow he finds time for Allakazam. We all will owe him a huge thank you.

Allaka-Research – Tyler Wiest – What a guy! Only 21 years old and he stays up with me into the wee hours in the warehouse, digging though boxes and dust to find and scan and move and organize and count inventory, and more and more and more. The only problem is that he is a full time student too.

And the rest of the team is growing across the country.

Well, I have to run to the Warehouse now, and get busy with pulling props and costumes! Today I have the help of another devoted Allaka-team member, Bob Sheehan. He is an expert craftsman that worked and studied under John Gaughan and my dad. He is helping to prep many things for the Magic Castle event too!

Please go to the website. And please buy a name or a little word ad. They are only $20 and $35 each. Just click on the big Program image on the home page at the top.

We really need your help to pay the printing costs of the Program. That is the last thing that I do not have a volunteer for, and time is running out. Please help now. Im not shy to ask for it. And Mom and Dad will send you a REAL membership card from the Magic Land of Allakazam as a thank you for your help.

OK, now I really have to go.

Best Allakazam Wishes,

Greg Wilson

I see you all next week,