Remember last year about this time I was talking about Slomotion? The Lifesaver that spun around a straw was a phenomenal effect. I was so excited about it and we and our members just couldn’t get enough of it. We sold over 1000 pieces before it went out of production and we could probably sell 1000s more if it was still in production.

BUT, just this week we got an item that is so unbelievably great! I think I’m even more excited about The Vanishing by Shin Lim than I was about Slomotion. And this is why…I could not for the life of me figure out how Shin Lim was doing it. So when it was offered to Hocus Pocus as an exclusive, I wanted a thorough demonstration of how The Vanishing was done…in this day and age of edited videos, I didn’t want to take any chances. And, I’m happy to say I was thrilled after watching the tutorial that WHAT YOU SEE IS EXACTLY WHAT YOU GET…NO SMOKE and MIRRORS…this is the REAL DEAL! After our initial announcement yesterday, we can see by your response that you agree.

Treat yourself to the video and then you can read more about The Vanishing by clicking HERE.



Each week we seem to have more and more out of town visitors. We’ve seen touring magicians; hobbyists on business trips; people who have re-located to the area from other parts of the country; friends from Los Angeles and the Bay Area. This is always a treat for us, there is nothing like seeing things through new eyes to gain further appreciation of your surroundings. If you’re ever in the area, please stop by!


Keith Fields Lecture, April 9 at Hocus Pocus

This week we were so proud and honored to announce a lecture featuring Keith Fields. The lecture will held Monday, April 9 at 7 pm at Hocus Pocus headquarters in Fresno. Keith is a hysterically funny comedic magician. During the lecture Keith demonstrates and explains elements from his award winning street show, the material that won him the accolade of International street entertainer of the year; his close up and strolling material, with which he was made the Magic Circle Close-up champion; and some of the amazing magic he has invented. Read more about Keith’s Lecture and get your tickets by clicking HERE. Take a look at the video for Keith Field’s Human Xylophoneand just laugh…



Every day I get phone calls that go something like this, “I saw this item appear on your website yesterday and when I went to buy it today, I couldn’t find it.” My answer to this is usually that it sold out overnight. When we have Private Estate items, it is a very rare occasion that we receive more than one of each item. When you see that item, and you want it, you need to buy it right then.

The same goes for highly coveted items like Harry Anderson’s Tipping The Hat 2011 Lecture Notes and DVD; we purchased all the stock available, received 120 pieces last week and we have less than a dozen left today. These types of items always go fast, so don’t delay because they are going, going, gone!


In our ongoing efforts to enhance the shopping experience on the Hocus Pocus website, we have added some new categories. Silks, Silk Effects, Production Magic and Flower Magic are just a few of the new categories we’ve added recently. Our goal is to make navigating the Hocus Pocus website easier and this is one step toward that end. Check out all the new product categories by clicking HERE. Oh, so much more to do, but we’re making progress!


This Sunday is one of my favorite days of the year because we set our clocks forward one hour and start Daylight Savings Time. An extra hour of daylight after work is a wonderful thing; I enjoy it thoroughly and hope you do, too!

Have a great weekend!

Until next time,



One Response to “THE VANISHING”

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